1. Know who you are
This changes as your practices grows and develops. You aren’t going to be the same person at 12 months into private practice as you are 5, 10 years into private practice. You need to know who you are as a boss, as a senior clinician, as a manager, as an administrator, as CEO – not to mention who you want to be when you’re not at work. How can you bring in the right clients if you don’t understand who you are and who you’re going to LOVE working with?
2. Know who you serve
This also evolves as you grow. I’ve been working with clients who within 12 months change who it is they want to work with. That’s FINE. It’s OK to change who your ideal client is. As you grow and develop then it stands to reason that the people you want to work with will also change.
I know that it seems scary to niche – maybe casting the net wide will give you better chances of catching a client? Not the case. When you speak to everyone, you reach no one. The people who NEED you? Well, you better be speaking right to them, or they won’t find you…. or even worse, when they do, they just won’t care because your message is so watered down.
3. Be able to talk to the people you want to serve in a way that they can hear and understand you.
I get that this sounds like marketing and sales. Which immediately makes you feel totally skeezy – I get it.
But really, #3 is about rapport and relationship – this is something you’re already brilliant at as a clinician. What if you saw every marketing and sales as a opportunity as a way to connect with people, genuinely? What if your marketing became about your client, not about you, and not about pleasing your peers for once?
When you sort these 3 things out, you’re on a path to fulfillment, freedom and flexibility. The newest tactic or strategy can’t give you these answers.
If you’re ready to accelerate your practice to end 2016 with a bang and start 2017 off right, let’s talk.
Jo Muirhead is a Rehabilitation Counsellor with over 20 years of experience in vocational rehabilitation. Jo is a mentor to allied health professionals who are ready to make freedom, flexibility and fulfilment happen in 2016. Click here to download the free guide: How to Find Freedom in Your Private Practice.
Jo is the creator of the Book of Evidence.