Over the past couple of weeks I have had great conversations with clinicians and people from all walks of life about this very question.  The responses don’t surprise me at all  here are some of the social media conversations that have been had:

From Linked In


From Facebook





From Instagram



What I  understand is that many many people think that CHEAP equates to substandard; of lesser quality; of lesser value

As you can read – people are not attracted to CHEAP.

What confuses me is that so many clinicians and health professionals continue to compete on price by being the CHEAPEST!

Why are you doing that?

What does your price say about you?

I know you think you are being “helpful” when you automatically go to a place of lowering your price – but let me assure you, that you are NOT!

If you are going to compete on price – then be the BEST, the person of greatest Value – the person who with all certainty can say this is my fee and these are the results you will get working with me.

My challenge to you is this – where does CHEAP turn up in your practice? Let’s start a real discussion about this and challenge ourselves professionally to step up and lead our professions so our prospective clients can get the care and services they want and NEED.

Further, I am so ready to change this perception of cheap being acceptable for professionals and clinicians.  I would love to talk to you about your own difficulties with this, and help you to take control of your value and your worth. All you need to do is click here and book in for a FREE consult with me.

Here’s to your success


Jo –




PS Do you know someone who would benefit from reading this today – then please share the love.

PPS – here’s that link again for the FREE consultation with me click here

PPSS – did you know you could connect with me on these social media platforms?   Here is how you find me

Instagram @jo_muirhead

How to Find Freedom in Your Private Practice -

Through knowing:

1. Who you are

2. Who you serve

3. And how to take your message to Market

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