The last couple of weeks I have been blogging about the word CHEAP. Specifically when we apply it to our pricing, the message it is giving our prospective clients and customers.
In this Blog I want to get us thinking about how we behave as consumers and what we may expect from prospective customers and clients as consumers of our services.
I know that many health professionals and clinicians are selling their time for money. More than that, they are selling per session or per hour consultations. This is what has by and large been modeled to us. For those of us who have had some experience in government funded services, we just kept providing services until the funding ran out. However for those of us in Private Practice, this selling by the session or by the hour isn’t effective. In fact it’s a model that will send you broke, or burn you out.
Think about when you need to get your car serviced. I don’t know about you but I always ask for a fixed price service agreement. I want to know exactly what it’s going to cost and what result I can expect from paying for this car service. I don’t want the base price + extra’s price….. I want the ‘this is how much you need in your bank account to get your car back’ price.
This makes me furious when I go to book airline tickets. I get excited when I find a discounted fare, but by the time I’ve then paid for my luggage; my seat; my food; and then I have to pay for the privilege o using a credit card (when they don’t give me another option), my fare ends up being double what the advertised fare was. I hate that – I FEEL SO RIPPED OFF. Is this the experience we want to create for our client’s? That they leave feeling ripped off? I don’t think so.
What I have learned from working with private full fee paying client’s is that they want to know 3 things when they are seeking to purchase clinical services. They want to know :
How much it will cost?
How long will it take?
What will the result be?
Now for us to make marketing and sales feel effortless, we want to be well positioned to be able to explain with our pricing model
This is the total price
Over this specific period of time
To help you achieve XYZ
There are a couple of different ways you can do this, and that will be the subject for next weeks blog. Next week I will share with you 3 pricing models and some of their pros and cons when it comes to making your marketing and sales appear effortless. AND it will have NOTHING to do with offering discounts on price.
Are you ready to get your head right and be able to set your fees with clarity and confidence? I would love to talk to you about your own difficulties with this, and help you to take control of your value and your worth. All you need to do is click here and book in for a FREE consult with me.
Here’s to your success
PS Do you know someone who would benefit from reading this today – then please share the love.
PPS – here’s that link again for the FREE consultation with me click here