I’m continuing on with my expansion from the blog post 10 Life Hacks for a Successful, Sustainable and Profitable Private Practice. I know many clinicians feel uncomfortable with the idea of marketing and sales. I know this because it comes up all the time. Statements like these…………
- I don’t want to be “salesy”
- I don’t what to be like……..
- I hate marketing!
- I hate networking!
- I don’t want to have to beg………
The truth is Marketing and Sales is something you do EVERY day. You sell ideas to your client’s. You SELL to your children and to your partner pretty much every day.
Generally speaking we have no problem of using our awesome skills of rapport, negotiation and persuasion in these contexts. In fact we rarely think of these communication skills as sales skills – but they are. The value exchange however isn’t tied up with money. AND that is where we become uncomfortable.
Let me help you understand why I think Clinicians are BEST positioned for relationship marketing and why we should be the GUNS at this type of activity………..
Because we are the EXPERTS in building relationships. We teach people how to build relationships every day. We work with people at their most vulnerable and least empowered. If we can negotiate with a client to make a change in these circumstances, what makes you think you can’t “sell” your services to a prospective client?
We use rapport in clinical setting all the time
This is the CORE skills that enable us to do the great things we do with our clients.
Marketing and Sales are really no different. When we start working with a client the build of relationship goes something like this
If you are ready to work this out – to learn how to use the skills you already have to help you grow the private practice of your dreams, I would love to talk to you and help you to take control of your value and your worth. All you need to do is click here and book in for a FREE consult with me.
Here’s to your success
PS Do you know someone who would benefit from reading this today – then please share the love.
PPS – here’s that link again for the FREE consultation with me click here