I was asked a great question this week. Should we make sure that we have our branding and marketing nailed BEFORE we start networking and talking to people?
Well No.
But yes.
But noyes – yesno
In this video I clearly explain what Branding is, what Marketing is and why I think these things need to be done in tandem with us as clinicians talking to people.
The foundations of your marketing and practice building need to be:
Who you are (Brand)
Who you serve (Marketing)
and
How you take that message to market (your Message)
I think asking the question which one do you do first, is like asking – What comes first – the chicken or the egg?
Have a question you would like me to answer, then get in touch in the comments below and I will share some insights with you.
Jo
PS if you know you need some help with getting your Brand, your Marketing and your Message sorted, and you are ready to do the right work at the right time to get this nailed, then book in for a free consult call with me where we can discuss how we might be able to work together.