Welcome back fabulous health professionals. If you haven’t read my first of 3 posts about how to get that idea out of your head and into your business making money for you, you can read it here.
In that post I spoke about how so many clinicians fall into the trap of (1) failing to market their service or product in a way that resonates with their clients or (2) marketing too late or not at all.
So how does this happen?
The second tool you need to get comfortable with in order to turn your ideas into money is PERFECTIONISM. Oh yes, it’s that time again.
TOOL #2 – Tame your perfectionism.
You simply MUST let go of that perfectionist strategy you are running. Your desire for your big idea to be perfect before its release is a self-sabotage strategy. We tell our clients not to value perfectionism so WHY do we place that burden on ourselves?
I get that it’s easier said than done, but you have to understand that getting your big idea into the hands of people who need it most WILL be uncomfortable.
You can’t avoid that.
You have never done this before, it’s new, it feels awkward and you will be all caught up in your fear of failure, rejection and fear of damaging your reputation. I know this happens because it happens to me but I STILL get my big ideas out there!
Pretty much every health professional in private practice I speak to tells me that one thing they want more of is time to get it right. I get that – I have often prayed – Lord please give me a 30-hour day today while everyone else gets 24.
We all have the same 24 hours in the same day. So why is it that some people are so much more effective with their time? Well from the study I have been doing – and through 20 years of practice, trial and error, test and measure – I have come up with the keys to manage your perfectionism and stop holding yourself back:
- Implement quickly
- Learn by doing
- Accept that mistakes are a part of the game
- Let go of perfectionism (just eat the damn frog)
If you find yourself procrastinating about something – ask a question about what is really driving your procrastination. It is almost always a case of perfectionism.
- If you can implement – then go implement, and don’t wait for it to be “perfect”.
- Learn while you are doing things – the BEST indicator for me that I have learned something is that I can teach it.
- What is the worst thing that could happen if you made the mistake you are so afraid of? Do some reality testing here. Do you really think that even if the worst happened, that you couldn’t handle it? Please, hold yourself in higher esteem than that.
There’s no need to let perfectionism rob you of any more success. Use the tools I’ve laid out here to take stock when you see yourself faltering, and put the big girl/big boy pants on and go change some lives!
I ask you again: We tell our clients not to value perfection so why do we place that burden on ourselves?
I’d love to know – does perfectionism hold you back in business?
Here’s to your success.
– Jo
P.S. If you’re still not sure who to tell when good enough is good enough, click here to book a FREE thirty minute phone call with me where we will explore exactly that.
I can’t wait to hear from you.
