Why Google Ads Is the Secret Weapon Your Practice Is Missing (and How to Make it Work for You)
Let’s be honest, health professionals: getting new clients is hard. Your calendar is either too full or so empty it feels like a ghost town. And the moment you try to fill it, you’re stuck juggling endless content marketing, social media posts, and networking events. But what if I told you there’s a better way to make your calendar sing with bookings — without turning into a marketing expert overnight?
Here’s the thing: Google Ads could be your magic ticket to fill those gaps and attract clients who need you right now. But only if you do it right. And that’s where I come in. I’ve got the goods, and I’m ready to share the resources.
3 Simple Things You Need to Know About Google Ads (From My Recent FB Live)
Click here to watch the full interview.
1. You’re Not Targeting the Right People (and That’s Wasting Your Money)
Timestamp: 16:05 – 19:10
Many health professionals set up Google Ads and think they can just let them run on autopilot. Unfortunately, it’s not quite that simple. If you’re not carefully watching your keywords and search terms, you’re potentially paying for clicks from people who are just looking for information, not ready to book. Example: Someone searching “information on chiropractors” isn’t looking for an appointment. They’re looking to browse. Focus on high-intent keywords like “chiropractor near me” or “pediatric OT in [Your Suburb].”
2. The ‘Location’ Factor Is Key
Timestamp: 16:39 – 20:46
Nobody’s driving an hour to see a local chiropractor. So why are you paying for clicks from people outside your catchment area? Get your location targeting dialed in. The closer you are to a potential client, the more likely they are to book — especially if they’re looking for someone right now (hello, Google search).
3. Google Ads Is a Long-Term Play, Not a Quick Fix
Timestamp: 22:36 – 24:30
Here’s the kicker: Google Ads is an investment. It’s not a “get-rich-quick” scheme. The goal is not to see instant returns — it’s about building a consistent flow of clients over time. A single new patient can be worth thousands, especially if they book repeat visits or refer others. If you’re only focused on the short-term, you might get frustrated. But if you’re in this for the long haul, the payoff is worth it.
4. You Can Start Small (and Scale Up as You Go)
Timestamp: 21:05 – 22:36
You don’t need a massive ad budget to make an impact. You can start with as little as $15 a day. But, to get the best data and results, I’d recommend putting a little more in — say, around $33/day — to really start seeing returns. It’s all about knowing your numbers and making it work for your practice.
5. It’s Not Just About Booking Appointments — It’s About Building Your Business
Timestamp: 23:31 – 24:30
Every new patient you bring in could lead to multiple referrals. It’s like planting seeds for the future of your practice. But to make this work, you need to understand the lifetime value of a client. If you only focus on that first booking, you’ll miss the bigger picture.
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Why You Need Matteo Banzon and Practice Conquest
Google Ads can seem like a minefield, but that’s where Matteo Banzon and his team at Practice Conquest come in. They’re experts at running ads specifically for health professionals, making sure you’re targeting the right people with the right keywords, and most importantly, making sure you’re getting the results.
Don’t just take my word for it. Book a free trial with Matteo here and get a taste of how Google Ads can start filling up your calendar.
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Ready to Take Action?
Now that you’ve got the inside scoop, it’s time to make Google Ads work for you. You’ve already got the expertise — now you just need to get in front of the people who need you.
Click here to book a call with Matteo. Let’s stop wasting time and start bringing in clients today.
Trust me, I’ve got the connections, and I’ve got your back. It’s time to bridge the gap between you and the clients who need your help.
