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Health professionals, you are trying so hard to build your practice and not burn out. You are trying to create a business, removing the pressure of all the 1:1 client work but you are feeling disappointed, frustrated and ashamed because everything you try is not working, and wherever you go the tools and the promises aren’t working
You need You, The Entrepreneurial Clinician
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Hi, I’m Jo Muirhead
and I am passionate about helping health professionals do more of the work they love to do, with the people they are best able to serve in the way they want to work
I’m a coach, mentor, author, speaker and rehabilitation counsellor
I believe with every fibre of my being that Private Practice, when it is filled with health professionals who are in love with their work and have the lifestyle that supports their work, will be the change we all want to see in healthcare
Are you tired of working so hard to build your practice, develop additional streams of income and NOT burn out?
Like you, I loved the idea of being my own boss
I dreamt of having the freedom and flexibility to do the work with clients the way I knew I was best able to help them
When I was an employee I was good at my job, but I burned out
So, I did what a lot of excellent clinicians will do, I moved into management – and the same thing happened
Then I did what so many people who are excellent clinicians who are also great managers do, I decided that a hybrid of clinical work and management would be the saving of me
I WAS WRONG
I started
coaching
I created
courses
I built
groups
I discovered that this freedom and flexibility was a myth
I was working so hard to sell my course, fill my groups, build a team, fill my team, do the work, do all the marketing, learn about leadership, learn about growth that I discovered that I was burning out inside my own health business
But I didn’t have the time to work out what was wrong, because I had so much to do
Queue the Boom Bust cycle of all great burnout stories. Where I would work so hard, take on more work, only to become exhausted and emotionally unavailable, so I would lose all the momentum I had built, to work myself into a frenzy yet again
This model is soul destroying and is what forces so many health professionals out of their chosen professions
The very thing that was supposed to be saving me from the burnout
So
I’d take on more clients, charge higher fees
I would create courses that didn’t sell
I would build memberships that no one wanted to be a part of
I swapped 1:1 clinical work for 1:1 coaching work and repeated the cycle all over again
It was embarrassing
I felt like a fraud. I was working so hard and NOT getting the results
I wasn’t sure I was cut out to have a successful private practice because I couldn’t sustain the growth that would come
I wasn’t cut out for online programs and courses, because no one would buy what I had created
I wasn’t cut out for groups or memberships because no one wanted to join the ones I had created
I felt like the ONLY thing I could do for the rest of my life was work 1:1 with people. And this filled me with dread
In trying to create multiple streams of income I ended up causing MORE burnout for myself
My challenges and mistakes are your opportunity
The answer isn’t in another credential or another qualification
It’s not in another free download or a free Facebook group
The only answer is to create a business that enables you to attract the types of people you love to work with
while
You develop a way of working that nourishes you
so
You can take the natural next step and build a product or service that people want
Once you master how to implement integrated, proactive strategies that allow you to choose who you serve, you are no longer reactive and being run by everyone else’s demands
This enables you to add multiple streams of income naturally because your client base will be telling you what they want
This empowers you to create a business that wraps around your life rather than your life wrapping around your business
What you are crying out for is a way of aligning marketing activities that work with the client centred approach that you love without the threat of being soul weary, tired and burned out by your profession
The problem with most business coaching for health professionals is that they are promising that when you fix one of the issues ( clients, burnout and additional streams of income) then all your problems will be solved
That’s because they only know how to address 1 of those issues. They are secretly hoping that enough people will purchase their solution to this problem so that they don’t have to re engineer their business to address their own burn out, lumpy cashflow and half finished products
The only way health professionals who genuinely care about their clients, who want to do quality work and maintain their reputation for being good at what they do is to:
You are seeking a solution that enables you to address your cash flow, while helping you care for yourself, so you can create multiple streams of income
And you are NOT going to get this from a 6 week course or program
Or another facebook group, or podcast
What I know to be true is that you need
The opportunity to learn while you implement, so that you can exponentially increase your learning value by learning with others as they implement
Working through relevant training that directly applies to what you are trying to achieve right now
Not just head knowing but opportunity to practically apply into your business and receive feedback
You Can Have That Today
You’ve Been Lied To
There are major issues with business coaching delivery for health professionals
Coaching Industry ‘norms’ are just not working for health businesses
The problem is bigger than the challenges we have with marketing, and it’s more than the choice between private pay or insurance based funding models
The bigger problem is this – your coach gives you information but does not implement with you
No wonder you are not getting results
What is the solution?
Keep reading
Here’s what has been missing from every other coach, program, training, membership you’ve purchased
They’ve given you information, then left you alone to execute and you’re left confused and disappointed
They give you access to ‘groups’ or ‘training libraries’ yet the groups are so busy and loud that you can’t hear yourself think let alone be courageous enough to ask for help
You quickly feel like you are behind and failing, because the group is helping feed your ‘Im not good enough’ monologue as you compare yourself to others in the group
Read carefully
Standard coaching industry practice that isn’t working for you
You meet with your coach once a week, they teach you some strategy ( that they regurgitated from their coach) and then they tell you to try it out
You get off the call and you go it alone
You think you understand what you’ve been taught until it’s time to apply it – then you realise that you don’t have the clarity and now you play a guessing game
You start questioning your competence. You fear criticism with a growing sense of shame if you ask for help. So you say nothing
You tell yourself you will work it out before your next scheduled call
But what you really do is ignore the problem and then stop turning up to your scheduled calls and stop attending anything to do with the group
Herein lies the problem
There’s Something Missing
Whenever you learn something new, there are two elements
learning
phase
execution
phase
You learn then apply your learnings
And this is the reason why a course on its own doesn’t work, and why a coach who only meets with you on scheduled calls doesn’t work
A course is missing the application component. You grow in head knowledge frustration and shame
A coach who will only work with you on scheduled calls doesn’t work for you because they are not executing with you to help you apply. So your learning becomes overshadowed by failures, mistakes, false starts, fear and indecision
You end up not knowing if what you are doing is right
And they don’t know either because they are not executing with you
Think of it like this – no one would let you practice clinically if you did not have some type of supervision. You did not achieve your credentials and qualifications without being supervised with clients first. Someone was with you, to help you navigate working directly with people
You see, clinical training gets this concept really well. We are not allowed to work with client’s until we have been adequately trained and mentored (supervised)
And this is why you are not getting the results you want on your private practice and health business
I mean no disrespect to other coaches…
But this is a fundamental problem for health professionals who want to have successful private practices – it’s the way the coaching industry has evolved. The crowd is following the crowd because it’s the way it’s been done before
And what we know to be true is that health professionals are highly risk averse, we would rather do the thing that’s been done before than try something new even if the new is better
BUT, now we do know better so now we have a responsibility to do better, and you as a coaching client can now ask for the right things that you need from any potential coach
So here is how you consistently get the results you want…
Overview
It’s a month by month subscription that includes community learning, training, mentoring and personalised coaching, all centered around who you need to be,to do the work you love to do with those you are best able to serve
Your message, your niche, your high value marketing, enabling you to attract and retain the people you are best able to serve, while you are developing a way of working that enables you to nourish and take care of yourself without sacrificing your health and time with your family, so that you have the time, and energy to create the multiple streams of income
Inside this community you learn the roadmap to creating the right business for you right now, without sacrificing your health
You experience exponential learning because you are learning with others. You no longer need to make all the mistakes to create the right business for you, filled with the people you love to serve . No, you can experience the failures, the learnings, the successes of others, while you are learning and implementing
No more guessing or spinning your wheels
No more hiding in fear and shame
You are supported to do the right things at the right time with the right support to get you where you want to go
And this is what you won’t find anywhere else and what is the difference between you feeling lost versus you actually getting the results you want
Here are some of the results others have achieved by using this model to grow their private practice
From private practice failure, to agency job, to full time own private practice paying health benefits for himself and his spouse in 6 months
But this isn’t for everyone
The question now for you is, Do you believe in you?
Because if you do the work, the work works. I am with you every step of the way, as long as you show up and do the work. Do the right work at the right time and you will get the results you are craving
An investment in working WITH a mentor (not just getting more info) to grow your business is an investment in yourself
BUT this is SO much bigger than you
It’s about the people who are waiting for YOU to empower yourself with exactly what you need so that you know how to find them, and then serve them and they can receive the help and healing that you are here to provide
It’s about building a business that supports your life, not drains the life out of you
It’s about building a generation of clinicians in private practice who will change health from the inside out
Here’s What You Can Expect
This is where I walk with you not just tell you how to walk
Each month you have access to
Live training – each learning module is inspired by the community. What do we need to know how to help us bring about change
Live Q&A – a session dedicated to asking those questions you have about the training, so you can execute and apply the learnings immediately
Live HOT seat coaching session – each month 1 person is able to sit on the Hot Seat and be coached through the thing that is keeping them stuck
Access to over 60 recorded sessions, contained in a library that you can use, review, watch, take notes from and apply
Access to a vibrant Facebook group where you can receive daily support, be encouraged, be held accountable, wherever you are in the world, and where you have a voice that will be heard
And this is what has been missing from every other coaching program or course that you’ve taken so far, and why you are still not where you want to be in your private practice
You don’t need another coach giving you more info and being left out in the wilderness alone. You need a cheerleader and a cheer squad who genuinely want to see you succeed
Your Time is Now
This community is for you if you’re ready to go all in
Don’t resign yourself to living a life of burnout, stress, and fear of not being good enough
Fight that inner voice telling you that you don’t deserve to have your dreams become a reality and rise to the occasion
By making a decision to act now you’re showing yourself that you do have what it takes to change the future for yourself and your committing to making it happen
You might not know how yet, but deep down you know that you’ve got what it takes
