Health professionals, we just don’t get it, do we? When it comes to the impact we have on the lives of people.

I’m trying not to scream at my screen as another health professional discloses ridiculously low fees that do not even equate to a living wage.

Another health professional who is frantically trying to support herself, her husband, 4 children, in her late 50’s, seeing 40+ clients in individual sessions a week.

Another health professional feeling like a failure because she has been watching people younger, less experienced, earn more than she is.

Another health professional feeling like a failure because she can’t seem to get this business thing.

Conversations around pricing are all too often fraught with:

• What will they pay me?

And then we get caught up because that specific question is really asking:

• What do I think I am worth as a person?

Is my only worth to continue to work so hard until I die?

It’s the wrong question.

Let me explain…

I recently had a conversation with someone, when they, a non-health professional, said in passing:

‘I would pay $1M to have resolved the PTSD that had kept me captive inside my house…as it was I paid over 6 figures, and it was the best investment I’ve ever made in made’.

You read that correctly.

What we do, and how we help people transform is priceless to the people wanting the peace, the joy, and the freedom that comes with the resolution of their pain.

• Resolving PTSD;
• Teaching someone to walk again;
• Helping someone drive again;
• Helping someone lift their toddler into the seat of the car;
• Helping someone return to employment;
• Helping a family come together with peace and humanity.

This is the kind of thing we help people do every single day – yet we still:

• Apologise for having to charge for our knowledge, skills, and expertise.
• Allow insurance companies or other regulators dictate what we will receive in exchange for our knowledge, skills, and expertise.
• Berate peers accusing them for not being fair, or accessible when they raise their rates, instead of celebrating them and inspiring us to do the same.

It is time for a new conversation.

One that says –

Dear prospective client,

What is the economic, social, relationship, and personal cost to you if you don’t get this problem resolved?

So please lovely health professionals, stop asking what someone will pay for you to work with them.

When we help someone take back control of their life after a major health event, we are giving them back their work, their relationships, their families, and their future.

 

Our work does not stop when we are in ‘session’ or treatment. For our clients, it flows throughout their whole life.

Your value is in what your clients can do once they have worked with you.

Ask this instead:

What am I willing to accept for the transformation I help my clients achieve?

Completely different question.

This question will empower you to know without a doubt that you are the right person to help your ideal client right now.

One of the biggest mindset issues we face is overcoming our own objections.

If you want to enjoy the financial success that allows you to:

• provide for your family;
• create a lifestyle you don’t need to escape from;
• have the energy and capacity to do good work, all while caring for yourself.

Then you need to address the objection you have about you receiving payment for your knowledge, skills, and ability.

You need to be in the You The Entrepreneurial Clinician Community, where you have access to a range of training (including overcoming objections) and have access to me to hold you accountable, to help you address your mindset barriers so that you can get on with what you are called to do.

 

Unlock your access here.

Click this link – You The Entrepreneurial Clinician

 

Go be your awesome self.

 

Jo