Dear Mum,

I want to honour and thank you for the inspiration you were behind my business adventure.

I don’t think either of us imagined that our conversation on the phone while I was driving between client appointments some 6 years ago would have ignited the fire that is Purple Co.

I thank you for ‘getting me’ and that wasn’t always easy for us, but the day you came up with “Purple Co – The Purpose for People Company” was the day our relationship really cemented in mutual respect and admiration.  I am so grateful for that.

I know you have remembered my somewhat idealistic dreams as a teenager when you would ask what I wanted to do when I “grew up” and my response was “ change the world”.  Although we didn’t know how that would occur, I am pretty sure you believed I would.

I thank you for being with me during all of the struggles as I have come to terms with my professional expertise and myself.  I think the latter has been the most tumultuous.  I thank you for wanting to be a part of the business from offering to do the books and learning what on earth a Rehabilitation Counsellor actually did.  I remember so fondly when I was able to share with you the success of a client who had a really significant disability that I had helped get into new employment.  I saw the look of wonder on your face and heard you say – see my daughter, she made that happen.

I honour you for teaching me that a woman can be all she wants to be.  For showing me how to be empowered in my independence  and to be filled with a determination  that there is always a way.

I thank you for believing in me enough to start this journey with me.  We have finally arrived at the place I wanted to be – the stage where I no longer HAVE to work with client’s but I can CHOOSE to.  I have built, nurtured and developed a team of amazing people who share the vision of connecting people to purpose and working alongside of them inspires me daily.

So thank you Mum.  And, given there is no way for me to do this to you face to face, I choose to  honour you by letting all the people in my world know that I love you, and am so grateful  for you.

See you again


Your daughter – Jo


Lorraine Muirhead – Jo’s Mum

Sadly, Lorraine was killed in a motor vehicle accident in 2009.  Her legacy however lives on for every person who experiences Purple Co and the Purple Co team.

jo and mum



Here’s to your success


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