So many health professionals I speak to are caught up in chasing the next tactic especially for their marketing

Chasing the next marketing tactic will leave you exhausted and broke

Just because something worked for Mary Smith in 2020 doesn’t mean it’s going to work for you right now

These, on their own, are just tactics…

📎Write a blog for your  website and then publish it to Facebook, Linked In and Pinterest

💡Just post more on social media

✂️Start a podcast

🥾Do webinars

✏️Go and meet other professionals who can refer to you

Each one of these is a tactic AND this is why many of you feel like you have some type of scattergun approach to your marketing and you have no idea where it will land, and if it’s going to be of any value to you

Each one of these will be of limited value if you don’t have a strategy

Example of a strategy

I will use content marketing to build an email list of people who are interested in working with me so that when I have space for a new client, I have people who are already engaged and keen to work with me

The tactics I will use to build this emails list are:

1. Create a valuable optin
2. Write an email nurture sequence
3. Write 1 blog per month and send it to my growing email list
4. Use monthly webinars to build my email list
5. Use social media to promote my webinars and the optin

BUT

Your strategy won’t work if you do not understand the principles of human behaviour that govern the way the people want to engage with you

Understanding human behaviour

How do I create all of my content in such a way that it CONNECTS with the people I want to work with so that I can improve the ROI for all of my time and effort

If you are struggling to fill your private practice with the types of clients you want to work with, then you have a connection problem

And it’s a problem that more funny memes are unlikely to fix

Knowing when the best time to post on Instragram is NOT going to help you if the people you are trying to reach are NOT connecting with your content, they will scroll right by and stop when someone else grabs their attention with a piece of content that CONNECTS

Let’s fix this!

Let’s get your strategy right for you and your people

And implement your strategy with the right tactics for you and your people

Using the principles of human behaviour that your people are unconsciously using every single day

The HOW is to join UTEC

and HOW you join UTEC is to click this link

https://jomuirhead.com/you-the-entrepreneurial-clinician/ 

See you on the inside

— Jo